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The Path Of Least Resistance
In his book ‘How to Win at the Sport of Business’, Billionaire and Dallas Mavericks owner Mark Cuban talks about ‘the path of least resistance’. He talks about it in relation to how easy/hard your products & services are to get. So many businesses make you jump through a million hoops just to get your stuff, and it makes you wonder how much money you’re leaving on the table just due to ...
8 Experiments Which Prove How Irrational We Really Are
experiment We love this blog post by Zoltán Gócza at uxmyths.com. Shows how irrational we really are when it comes to buying stuff. I’m sure we all like to think that we buy things based on our careful analysis of the price and benefits, but really we are a little more illogical than that. This irrational behaviour is hard-wired into our brains and isn’t going to change any time soon, so think ...
[Video Training] The Anatomy Of A Great Homepage
Most business owners don’t get many leads or enquiries through their website. It just sits there and does nothing. They know they should improve their website, but usually get overwhelmed when they try to search online for help. Truth is, they really should start by nailing the fundamentals before they start doing anything fancy. Our friends over at KR2 Business Coaching have created a video training series to help you get more leads ...
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