We love this blog post by Zoltán Gócza at uxmyths.com.

Shows how irrational we really are when it comes to buying stuff.

I’m sure we all like to think that we buy things based on our careful analysis of the price and benefits, but really we are a little more illogical than that.

This irrational behaviour is hard-wired into our brains and isn’t going to change any time soon, so think …